Create Quick Wins, Avoiding Costly Mistakes
In order to create sustainable Hispanic initiatives, you need a well-defined approach.
One that’s founded firmly on established business principles.
That’s based in real-world multicultural experience.
And that’s informed by facts and keen market insights.
Our TOTAL MARKET STRATEGY BUILDERS™
approach delivers on all of that and much more.
Our step-by-step process equips your team to take advantage of short-term opportunities while creating the infrastructure to sustain positive results.
DEFINE current vs. desired brand state
ENGAGE key stakeholders, execution vendors
TEST & LEARN to prioritize before scaling up
ROLLOUT the most effective test initiatives
ASSESS assumptions/plans vs. actual results
EXPAND to next priority level initiatives
We believe in leveraging your mainstream initiatives and existing resources first, then closing gaps with Hispanic-targeted tactics – all as we build your team’s cultural fluency.
Align to company’s business model
Solutions go beyond marketing messages
Invest to match brand’s “size of the prize”
Support recommendations with data
Use phases to evaluate results at every step
Expand firm’s in-house Hispanic expertise
Stop leaving money on the table,
CALL US TODAY FOR A FREE CONSULTATION
or email us at
“Sandra’s strategic and analytical expertise helped generate a sales lift.”
— Marlene Ortega, Customer Marketing Manager | L'Oréal USA