Create Quick Wins, Avoiding Costly Mistakes

In order to create sustainable Hispanic initiatives, you need a well-defined approach.

One that’s founded firmly on established business principles.

That’s based in real-world multicultural experience.

And that’s informed by facts and keen market insights.


approach delivers on all of that and much more.

Our step-by-step process equips your team to take advantage of short-term opportunities while creating the infrastructure to sustain positive results.
  • DEFINE current vs. desired brand state
  • ENGAGE key stakeholders, execution vendors
  • TEST & LEARN to prioritize before scaling up
  • ROLLOUT the most effective test initiatives
  • ASSESS assumptions/plans vs. actual results
  • EXPAND to next priority level initiatives
We believe in leveraging your mainstream initiatives and existing resources first, then closing gaps with Hispanic-targeted tactics – all as we build your team’s cultural fluency.
  • Align to company’s business model
  • Solutions go beyond marketing messages
  • Invest to match brand’s “size of the prize”
  • Support recommendations with data
  • Use phases to evaluate results at every step
  • Expand firm’s in-house Hispanic expertise

Stop leaving money on the table,


or email us at sdiazandco@gmail.com

(646) 580-5842

“Sandra’s strategic and analytical expertise helped generate a sales lift.”

— Marlene Ortega, Customer Marketing Manager | L'Oréal USA

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DIAZ&CO. Hispanic Experts, Inc.
(646) 580-5842


44-70 21st Street #3020

Long Island City, NY 11101

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DIAZ&CO. Hispanic Experts, Inc.
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