Download Hispanic Opportunity Sizing Cheat Sheet


Are you dissatisfied with the level of priority and budget given to your Hispanic initiative?

Do you need a business case to convince your company to go after the Hispanic market?

This cheat sheet shows you how to:

  • Get stakeholders attention and secure their buy-in

  • Use internal sales data to build your business case

  • Calculate size of the prize to encourage action 

  • Establish the right budget for your Hispanic initiative

It includes data sources, formulas and real life examples. 

  • Multicultural Marketers

  • Diversity Officers

  • Employee Resource Group Leaders

  • Brand Management Teams

  • Customer and Shopper Marketers

  • Field Sales Account Managers

  • Retail Buyers/Merchants

  • Retail Store Managers


"Sandra has a keen intelligence and business acumen, and I am impressed by her ability to assess a Marketing situation and see the opportunity, risk and potential reward in it."

— Anupa Naik, President and CEO | Elemetrix Training 

Get Hispanic Marketing, Selling & Merchandising Advice

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DIAZ&CO. Hispanic Experts, Inc.
(646) 580-5842


44-70 21st Street #3020

Long Island City, NY 11101

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DIAZ&CO. Hispanic Experts, Inc.
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