Develop Your Cultural Fluency

Get Hispanic  marketing, selling & merchandising advice in an upcoming blog post

November 14, 2016

Ideas to minimize clutter and mitigate the risk of backlash by mainstream shoppers.

Adding in-language copy to product packaging is one way that brands can strengthen their emotional connection to ethnic customers. However, many companies hesitate in doing so for two ma...

August 24, 2016

The underbanked (#1 source of future banking growth) are disproportionately Hispanic.

The financial services industry is experiencing serous existential threats due to the commoditization of retail banking products, technology-based disruption of traditional business m...

July 28, 2016

4 ideas to improve product fit to appeal to ethnic shoppers beyond language.

Recently, I wrote about Hispanic initiatives needing to go beyond the translation of marketing messages and how a retailer might adapt its merchandising for jeans to appeal to the cultural beau...

Please reload

Follow Us
  • LinkedIn Social Icon
  • Twitter Social Icon
  • Facebook Social Icon
Previous Posts
Please reload

Search by Tag
Please reload

"At our DisruptHR quick fire mini-conference Sandra was given 5 minutes to share something innovative and disruptive. She excelled at dealing with a challenging format (slides change automatically every 15 seconds) and delivered a presentation that was engaging, informative and interesting. "

— Barnaby Cook, Managing Director U.S. | Casual Films

Get Hispanic Marketing, Selling & Merchandising Advice

Follow Us

  • LinkedIn - White Circle
  • Twitter - White Circle
  • Facebook - White Circle

DIAZ&CO. Hispanic Experts, Inc.
(646) 580-5842


44-70 21st Street #3020

Long Island City, NY 11101

© 2012-2020

DIAZ&CO. Hispanic Experts, Inc.
All Rights Reserved.

Website Created By:

Nindy Design Studio

The information contained in this website is for general information purposes only. The information is provided by DIAZ&CO. Hispanic Experts, Inc. and while we endeavor to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the information, products, services, or related graphics contained on this website for any purpose. Any reliance that you place on such information is therefore strictly at your own risk. In no event will we be liable for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from loss of profits, arising out of, or in connection with, the use of this website.