Discover Ideas to Tap Hispanic Market Growth
Mainstream brand defended
its shelf space vs. Hispanic-targeted competitor.
Premium brand grew sales
+4% in Hispanic stores
without more advertising.
New fintech app achieved 30% lower customer acquisition costs.
"DIAZ&CO.’s analytical approach, strategic guidance and multicultural experience helped us define our product strategy and provided a roadmap for us to reach Hispanics"
— John Callahan, Vice-President of Marketing & Sales | Zep, Inc.
“Sandra’s strategic and analytical expertise helped generate a sales lift”
— Marlene Ortega, Customer Marketing Manager | L'Oréal USA
IDEAS & INSIGHTS
"Leveraging Employee Resource Groups to Engage Multicultural Audiences"
FREE "Hispanic Opportunity Sizing" Cheat Sheet
"5 Steps to Avoid Pitfalls in Hispanic Marketing"
"Sandra advised us to refine our value proposition, enabling us to gain distribution and obtain actionable test results."
— Shanise Anderson, Senior Brand Manager | L'Oréal USA