TESTIMONIALS

What Executives Say About Our Leadership

 “DIAZ&CO.’s analytical approach, strategic guidance and multicultural experience helped us define our product marketing strategy and provided a roadmap for us to reach Hispanics.” 

— John Callahan, Vice-President of Marketing & Sales | Zep, Inc.

 “Sandra's ability to manage the multi-level rollout of the product and communicate effectively between all parties involved was impressive  and invaluable... As an engineer, I greatly appreciated Sandra’s ability to combine nuanced knowledge of the Hispanic market with an empirical and data-based feedback approach."

— Justin Hintz, Co-Founder and CEO | Oak Financial Software Corp.

 “Sandra’s insight, knowledge and leadership was instrumental to our ability to effectively attract and up-sell the Latina consumer from what she was currently purchasing to our new brand. Sandra worked tirelessly with our team to refine the pricing model, messaging and value proposition. As a result, we gained incremental distribution and significant, actionable test results” 

— Shanise Anderson, Senior Brand Manager | L'Oréal USA

 “Sandra’s strategic and analytical expertise helped generate a sales lift.” 

— Marlene Ortega, Customer Marketing Manager | L'Oréal USA

 “Sandra presented action-based findings and recommendations that were easy to apply to my account. She was very detailed and on time with every request. Sandra is excellent with the customer and is an expert in her presentation skills." 

— Caroline Jackson, National Account Manager | L'Oréal USA

“Sandra is a respected expert in Multicultural Marketing and in the Beauty industry. She is devoted to staying ahead of the trends to reach her audience with the most relevant messaging via the appropriate channels. I enjoyed working with Sandra and learned a lot from her. I would choose to work with her again in a heartbeat."

— Susan Friestad, Account Director | Promotional Management Group

 “Sandra is a smart and dedicated multicultural marketer with knowledge and connection to the Hispanic target that is impressive. She is a very quick read and was able to quickly get up-to-speed on the African American target allowing her to provide precise direction and leadership to our agency. She is a true team player and always treated the agency as a business partner, not as a service provider.” 

— Dyani Marvel, Account Supervisor | Burrell

 “Sandra is an expert at getting all of your ducks in a row and if you find that you have lost your ducks, she will help you find them. She is intelligent, quick on her feet, very well versed in her industry and a true asset to any team. I highly recommend DIAZ&CO.!” 

— Indiana Celis, Marketing Director | Oak Financial Software

 “I worked with DIAZ&CO. on a Hispanic retail point-of-sale concept test and was impressed with Sandra’s talent for teasing out culturally significant findings. Working with her was a pleasure as well as insightful.” 

— Roy Kokoyachuk, Partner | ThinkNow Research

 “I worked with DIAZ&CO. to develop a workshop for our clients on the topic of marketing for Hispanic audiences. Sandra was very knowledgeable on the subject, and presented a session that was engaging and informative. She understood the concerns of the audience and appropriately tailored the content to address their business needs. After the event, we received great feedback from our clients. I would work with DIAZ&CO. again any time!” 

— Vigdis Eriksen, Chief Executive Officer | Eriksen Translations

“Sandra delivered a relevant and compelling presentation on how to assess the level of priority that should be assigned to Hispanic Marketing. Her obvious knowledge of the subject matter raised interest and commanded attention. Sandra is a natural presenter delivering her message, in a precise, logical and clear manner. Her inclusion of personal anecdotes added substance to an already powerful presentation. I left with applicable and practical guidelines on to engage with a market that is so relevant to our industry.”

— Fae Savignano, Senior Vice President | Marden-Kane Digital Promotions

 “This spring I worked for several months with DIAZ&CO. on a very intensive project for a startup. Since it was for a company marketing to the U.S. Hispanic market I came to rely on Sandra’s expertise heavily including taking the marketing copy I wrote in English and adapting it to the market. Her expertise and familiarity with the Latin Markets in the U.S. and outside are absolutely world class. In addition this startup always seemed to be on the brink and her ability to keep them calm and moving in the correct direction was invaluable.” 

— Eric Stein, Partner | ES Web Marketing

 “We had Sandra speak at our event in June 2016 in New York City.  DisruptHR is quick fire mini-conference where speakers are given 5 minutes to share something innovative and disruptive.  Sandra excelled at dealing with a challenging format (slides change automatically every 15 seconds) and delivered a presentation that was engaging, informative and interesting.” 

— Barnaby Cook, Managing Director U.S. | Casual Films

"Sandra has a keen intelligence and business acumen, and I am impressed by her ability to assess a Marketing situation and see the opportunity, risk and potential reward in it. She also has credible and extensive experience with the Hispanic market and understands it with acute expertise. To top it off, she is a genuinely kind, honest person who operates with integrity. I know Sandra will bring value and return on investment to any client and project."

— Anupa Naik, President and CEO | Elemetrix Training

“Sandra's presentation was informative, interactive and helped inform and guide our discussion and strategy around engaging new target audiences. We are looking forward to continuing our work with her.”

— Tony Stein, Owner/Director | Camp Echo Lake (Horizon Group)

“Sandra delivered an interactive webinar to my Rutgers MBA students, keeping them engaged all the way through with a scoring exercise that helped them learn about Hispanic marketing. She was a pleasure to work with, providing a high quality experience to my class.”

— Judy Iskovitz Summers, Director | Red Hawk Math Learning Center at Montclair University

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DIAZ&CO. Hispanic Experts, Inc.
(646) 580-5842
sdiazandco@gmail.com

 

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Long Island City, NY 11101

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