to Engage Hispanics
Learn How to Tap Existing Resources to Grow Business in Key US Markets That Are Also Highly Hispanic
Wed Jun 8, 2016 - 2pm ET/11am PT
Your Key Takeaway
"NO INCREMENTAL SPEND" TACTICS TO WOO HISPANICS
Leverage Your Current Data, People and Processes to Grow Your Brand by Becoming More Relevant to Hispanics in Key Markets Where They Matter
Hispanics are fueling or hindering your brand’s overall performance.
merchandising and trade marketing tactics you can execute to grow sales without more advertising.
you can engage Hispanics with your mainstream marketing in English.
ABOUT YOUR HOST
Founder & President, DIAZ&CO.
Sandra advises teams to grow business and reduce inefficiencies by meeting the needs of mainstream shoppers while catering to U.S. Hispanics and other culturally-diverse consumers. Drawing on over 15 years of experience as a marketing executive at L’Oréal, Sears, Sara Lee and Colgate plus a Kellogg MBA, Sandra delivers strategic solutions and business training that equips DIAZ&CO. clients to easily and efficiently capitalize on U.S. multicultural market growth.
“Sandra presented action-based findings and recommendations that were easy to apply to my account.”
— Caroline Jackson, National Account Manager | L'Oréal USA